We’ll help you define your unique story and then take it to market with a sophisticated digital strategy. Cross-channel, multi-touch campaigns driven by best-in-class creative and laser-focused targeting are just the start. Work with CLD and you’ll see an increase in both engagement and conversions, and ultimately improve your bottom line.
Differentiate your brand story
Getting to the essence of your brand is easier to do when you’re not working in the business, but it’s vital to have the input of the senior team. Through workshops, we can help you understand what makes your business unique.
Taking that new narrative and working it into brand guidelines is the stepping stone to taking you to market. Some of our clients are further along this journey than others - we’re happy to jump in where required, but we’ll raise concerns if we’re asked to take you to market without these important foundations.
Increase your digital visibility
With so many channels around, it’s easy to increase your visibility online. What’s important is understanding which channels are appropriate and how your messages are crafted for respective audiences.
This requires a lot of testing, both with audiences and messaging. Building a funnel of Marketing Qualified Leads (MQLs) is sometimes where we’ll start, but our strategy will differ for each client and we’ll be optimising it based on results on a daily basis.
What to expect working with us
We work collaboratively with our clients as an extension of their team, working towards the same goals and KPIs. Our retainers are flexible, allowing clients to use appropriate services when required. It’s as close to having your own team without hiring them all individually.
We measure the usual metrics and make decisions to continually optimise, but we also work with our clients to understand the direct effect on the business. Often our reports influence key business decisions, which affect business growth directly.
We develop long-term strategies and plan activities carefully, but we’re not so tied to process that we can’t react quickly and offer agility when required. We’ll come with bags of enthusiasm to go with our bags of experience and will always strive to exceed your expectations.
Hard-working creative solutions to drive digital conversions
Exceptional digital performance requires a variety of services and skillsets. Our approach adapts to your requirements, but a typical full-service project might include the following aspects:
- Information architecture
- Keyword research
- Competitor analysis
- User personas
- Audience analysis
- Idea generation
- UX design
- Ad creative
- UI design
- Landing pages
- HTML5 banners
- Email templates
- Web apps
- Paid search
- Marketing automation
- Paid social
- Heat mapping
- Split testing