Cranford House
A leading independent school with a site to match
Cranford House needed a new website experience to reinforce their status as a leading UK school.
Background
The school was in a transitional period, they were known for being a girls school but were now offering co-ed. They were also opening a new sixth-form area, lots of perceptions needed to change.
Our Goal
We set out to create an online experience that reflected the school’s vibrant personality and esteemed heritage. We knew the school had a lot of information to communicate but we wanted to avoid text-heavy pages and multiple navigation levels.
Services
Digital strategy, UX / UI design, Front and Back-end development, SEO, Hosting
Our Approach
We created the new site from the ground up using Craft CMS, with a bespoke design based on the existing brand. Wireframes led the way, followed by high fidelity design prototypes for mobile and desktop. Due to high traffic volumes on mobiles, we took extra care to optimise the experience for those users, which included working with the teachers directly to edit copy.
Results
The school now has the confidence to use the new site as a platform to launch their new initiatives, it has become an important tool to help change perceptions and has produced a record uplift in recruitment applications.