Hytera
Global consolidation with 14 localised websites
Intuitive user experience and a stunning product showcase to further establish market dominance.
Background
Hytera is rapidly becoming a global leader in radio communications. Originating in China, Hytera has expanded to now challenge Motorola for global dominance of the two-way radio market.
Our Goals
CLD were briefed to build a new website, initially just for the UK, Nordics and France. The website was required to improve brand perception and increase product range visibility.
Services
Digital Strategy, UX / UI Design, Front-end / Back-end Development, SEO, Hosting, Content Management, Translation, Copy Writing
Our Approach
We knew that the audience was varied: some were tech-savvy and understood the terminology, others wanted guidance, and recommendations. We participated in product training with the Hytera sales teams in order to gain an understanding of this complex industry.
We knew the quality of the product photography would make the difference, we commissioned and art directed a range of flat lay, scenario led shots and 360-degree rotations.
CLD built a multi-site platform on Craft CMS, starting with the three regions. As Craft’s superpowers became increasingly evident, and as regional Hytera managers saw the momentum gathering behind the project, more and more regions were brought onboard. CLD now helps various local Hytera teams to manage content in 14 separate locales, all through a single Craft installation.
Thanks to Craft’s powerful localisation features, each individual site has the flexibility to be as unique or as homogenous as it needs to be, with granular overrides and fallbacks to shared content, assets, and resources.
Results
The site was a nominated finalist in the best b2b website for both The Drum and Wirehive awards.