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Hytera

Global consolidation with 14 localised websites

Intuitive user experience and a stunning product showcase to further establish market dominance.

Background

Hytera is rapidly becoming a global leader in radio communications. Originating in China, Hytera has expanded to now challenge Motorola for global dominance of the two-way radio market.

Our Goals

CLD were briefed to build a new website, initially just for the UK, Nordics and France. The website was required to improve brand perception and increase product range visibility.

Services

Digital Strategy, UX / UI Design, Front-end / Back-end Development, SEO, Hosting, Content Management, Translation, Copy Writing

Our Approach

We knew that the audi­ence was var­ied: some were tech-savvy and under­stood the ter­mi­nol­o­gy, oth­ers want­ed guid­ance, and rec­om­men­da­tions. We participated in product training with the Hytera sales teams in order to gain an understanding of this complex industry.

We knew the quality of the prod­uct pho­tog­ra­phy would make the dif­fer­ence, we com­mis­sioned and art direct­ed a range of flat lay, sce­nario led shots and 360-degree rotations. 

CLD built a multi-site platform on Craft CMS, starting with the three regions. As Craft’s superpowers became increasingly evident, and as regional Hytera managers saw the momentum gathering behind the project, more and more regions were brought onboard. CLD now helps various local Hytera teams to manage content in 14 separate locales, all through a single Craft installation.

Thanks to Craft’s powerful localisation features, each individual site has the flexibility to be as unique or as homogenous as it needs to be, with granular overrides and fallbacks to shared content, assets, and resources.

Results

The site was a nominated finalist in the best b2b website for both The Drum and Wirehive awards.

If your website could do with some TLC, find out more about CLD’s B2B web design, web hosting, UX design, and SEO services. 

You can also contact us to discuss your project with one of our expert team.