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Roddie Riddle

An inspiring site for an inspiring guy

A platform to raise awareness for Type 1 Diabetes, built on behalf of Jonhson & Johnson.


Roddy is an ex-international road cyclist who has Type 1 Diabetes. He has redefined how diabetes can be managed with an active lifestyle. We were asked by Animas (Johnson & Johnson) to design him a website to tell his story and raise awareness of Type 1 Diabetes.

Our Goals

The website needed to convey Roddy’s sense of adventure and tell his story, we understood the site had to look part of the Animas family without feeling too corporate.


UX / UI Design, Front-end and Back-end development, Hosting

Our Approach

In order to convey Roddy’s sense of adventure we commissioned a photoshoot with him in the Scottish Highlands. The photoshoot produced some great emotive shots, these formed the basis of the look and feel and made the site truly unique. 

The design was mobile first because we knew the majority of the content would be consumed on mobiles and tablets.

Roddy’s website is about raising awareness of type 1 diabetes and inspiring people to take more control of their condition so they can lead a life without limits. He is living proof that it can be done.

If you need a website that connects with your customers, make sure to check out CLD’s UX design and web hosting services. 

You can also contact us today and discuss your vision with our team of experts.