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Outsourced digital marketing for the UK's leading IBM Partner

Background

Portal are an IBM premier business partner, delivering technical services and analytics at enterprise level. We've been working with Portal to deliver all their marketing for over four years - we're their outsourced marketing department. 

We built & launched their new website in 2016 using a state-of-the-art CMS. This meant we had the platform to launch multiple digital campaigns for the business.

We run multiple digital marketing campaigns for Portal. Our services include content creation, campaign creative, outreach and promotion and then measurement and reporting. We attend regular meetings with the sales team to ensure that the leads are relevant and converting to real business.

Customer-centric campaigns

Portal sell into a number of verticals, and as a result, want to talk to a range of job roles, from CIO to FD and HRD. That means designing customer-centric campaigns that tackle the big issues faced by each audience.

We ran a campaign specifically for HR Directors, positioning Portal as an authority within the HR space. The 'hero' content was a downloadable guide called "The ROI of a Good Hire", which resulted in a high volume of downloads when advertised to HR Directors on LinkedIn.

Working in partnership

We know how important it is to understand our clients' business, and with Portal, that's no exception. Our team attends quarterly strategy meetings and reports at board level with results.

Portal has won some huge new projects off the back of our marketing activities, and there is always a strong pipeline for the sales team to follow up. 

“I'm really pleased with the new websites and the campaigns that CLD are delivering - we're seeing enquiries and new business come in off the back of this activity, and their insight is proving invaluable." 

Owen Holland, Marketing Manager – Portal

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