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How does a challenger brand take on a global competitor?

Web Design, Digital Marketing & PR for Hytera

Background

Hytera has become a global leader in radio communications. Originating from Shenzhen in China, Hytera expanded to the UK and is now looking to be one of the leading global organisations in the industry.


Perception

Hytera makes the best, most robust and most advanced two-way radios on the market. The challenge was to build a site that positioned Hytera as forward-thinking and leading-edge.

We designed and built their new website not only to improve search engine rankings and performance, but to improve perceptions of Hytera. 

The site is slick and modern, and includes an interactive product finder that helps people find the right Hytera products for their business, as well as a Dealer Finder which enabled direct, measurable contact with dealers and distributors.

The new website has seen a 36% increase in time on site, a 135% increase in search traffic, and the keyword "Two Way Radios" jumped to page 1 within a week of launch. With Sharpspring Marketing Automation in the background, Hytera not only have more traffic, but more insight into web behaviour.

Digital Marketing & PR 

One of Hytera's objectives was to increase visibility. With a better website structure and on-page optimisation, the site has more organic traffic than ever before: a year-on-year increase of 135%, from a base of over 3,000 visits per month in 2016. However, to further boost visibility, we carried out regular Digital PR campaigns, targeting trade publications with regular content.

Marketing Automation

We use Sharpspring to automate marketing processes and enrich marketing data. This allows Hytera's account managers to quickly see which dealers have received leads, and we have set up nurturing processes to convert soft leads from White Paper and brochure downloads into enquiries.

“The new site isn't just slick, it's built to perform. We've seen big rises in traffic since launch, and our dealer network and customers love the functionality and design." 

Marketing Manager – Hytera UK

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