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Putting an end to traditional marketing tactics

How Norwegian Log delivered 35% growth, two years running

Norwegian Log is a manufacturer of log homes and garden rooms. CLD devised and implemented a sophisticated digital strategy that has delivered significant growth two years in a row.

Taking Norwegian Log digital first

Since switching to a digital-first strategy in 2014, Norwegian Log has not looked back. Exhibiting at the Chelsea Flower Show and the Ideal Home Show are no longer viable or necessary. 

CLD supported this transition with a successful digital and brand strategy, rolled out with a new brand and a new website. And supported with an inbound marketing strategy that has significantly increased traffic and traffic-to-lead conversions.

We’re now working to integrate HubSpot in order to improve the lead to customer conversions and help align the sales and marketing strategies.

Organic SEO keyword results

We worked hard to raise the overall domain authority of the site with a strategic link-building campaign, on-page optimisation, and content creation. We saw a significant increase in rankings which included ‘granny annex’ position two behind a branded competitor, ‘residential log cabins’ position one and ‘mobile transportable home’ position one.