Roddy is an ex-international road cyclist who has Type 1 Diabetes. He has redefined how diabetes can be managed with an active lifestyle. We were asked by Johnson and Johnson to design him a website to tell his story and raise awareness of Type 1 Diabetes.
In order to convey Roddy's sense of adventure we commissioned a photoshoot with him in the Scottish Highlands. Knowing the site had to look part of the Animas family without feeling too corporate, we were careful to strike the right balance. Due to the close links with JnJ we used a security first approach with the installation and management of the CMS.
The photoshoot produced some great emotive shots, these formed the basis of the look and feel and made the site truly unique. The design was mobile first because we knew the majority of the content would be consumed on mobiles and tablets and the blog content was integrated with Twitter and Facebook.
A gallery feature and a press page were created to showcase some of Roddy's past achievements and we designed a countdown timer on the home page to lead up to his next big event. We started a hashtag, #ruleT1D, and pulled through the Tweets to the blog page. This meant anyone that mentioned the hashtag would get their tweet pulled through to the blog page. This made for a more dynamic looking blog area and added fresh content for the search engines more regularly. We provided Roddy with the necessary training and support to use the CMS and we received some great feedback from him and his followers.
"I'd like to say a huge thank you to the team at CLD for designing my fab new website. It's brilliant to have such a nice looking site to send people to. I'm always getting positive feedback from folk that visit it, most tell me that's it's really user friendly which is great to know. The content is easy to update and the links with my social accounts save a lot of time and effort. Cracking job guys!"Roddy Riddle
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