Search Engine Optimisation (SEO)
SEO is the art and the science of bringing visitors to your website from organic search results. Our approach to SEO is transparent, honest, and methodical.
SEO is officially the primary driver of traffic to business sites, making an SEO strategy key to your online success. Organic search results create 51 percent of all visitors to B2B and B2C websites (Brightedge, 2018) and have a major role in supporting other channels, including paid search and social media marketing.
Why our SEO agency is different
SEO is rarely a strategy that we undertake without the support of UX, CRO, web development and content marketing. Having all of these services in-house to support our organic search strategies enables us to move quickly to make comprehensive improvements that benefit you and us. This ultimately delivers better results compared to a split SEO and web development company approach.
Dedicated account handler
A dedicated account handler is on hand to coordinate communications along with direct access to our SEO specialist team to offer in-depth expertise, as well as director-level input where required.
Monthly SEO reports
Our monthly reports are built using cutting-edge software, which means we can take the time to analyse your data carefully, consider your objectives and write the report to explain the performance against them. We also ensure that they are clear and actionable, with recommendations for both client and agency to follow.
Long-standing clients
Some of our SEO clients have been with us for more than five years. We’re able to maintain these long-term relationships because we can prove the direct benefit to the client and we can provide a continuity of service that can’t be matched by a freelancer or smaller agency.
If you have a one-off SEO project that you think CLD could help you with, please contact us with an outline of your requirements. If you’re interested in our full-service approach please visit our pricing page to understand how our retainers work.
Our SEO Services
Our SEO services are delivered by qualified SEO professionals, copywriters, designers and developers. All working together to improve your website visibility and digital performance.
Our SEO professionals set a firm foundation by ensuring your site structure is up to scratch, your pages fulfil a purpose and your content offers the expertise, authority and trustworthiness that users and search engines are looking for. By combining search engines’ recommended best practices with our own expertise, you can be confident that the SEO basics are covered and you tick all the boxes for crawlers and customers.
We’ll guide you through the complex world of link-building, and explain how we judge the quality of a link, the metrics we use, and the value it brings. If you really want to rank in a competitive environment, you’re going to need good links, regularly. Guest blogging, digital PR, content marketing and social community management are some of the tactics we have mastered to help build your brand’s backlinks and mentions.
Technical health checks don’t stop at meta data and missing links. Our technical SEO audits go above and beyond to reveal hidden aspects that may be holding your website back from ranking as well as it could. We’ll look through log files, crawls, code and customer behaviour to ensure that your site is fast and functioning as it should.
SEO takes time – but there are often some high impact changes to be made to make a strong start. We’ll develop an organic search strategy for you that lets you combine short term priorities and long-term goals. This could be through on-page changes, link-building or even a content strategy. We’ll analyse the competition and understand your industry to see where the key areas to target lie, and we’ll develop a plan that gets you there.
64% of customers use search engines as the main way to find a local business, and a local strategy is key to make the most of those nearby customers or near-instant converters. With strategies including setting up a strong Google My Business presence and building local citations, niche links and targeted landing pages, we can help you rank wherever you need to.
When you redesign your website – or move to a fresh domain – this can involve a full SEO project to ensure your visibility and technical health are as high as possible. We have carried out hundreds of site migrations, and have developed a process that leaves no stone unturned. We can get involved from day one of your new site project, helping with designs, handling redirects, and advising on the SEO impact of your transition. What’s more, we’ll keep an eye on performance post go-live, and report back on our findings.
Accreditations & Awards
Our work has been recognised in some of the best industry awards and we’re a Google partner agency.
