Our content philosophy
We believe that excellent content is born from a well-defined content strategy that's ignited by creative design, grounded in sophisticated content management systems, and underpinned by automation and strong governance policies. CLD can help modularise and modernise your content strategy.
We're all publishers now
The web has turned every business into its own publishing house. But for most businesses, publishing - much less web publishing - is not within their expertise. Creating, maintaining, syndicating, and promoting unique and engaging web content is a job that is underestimated and poorly executed by most website owners.
Even when a business reaches a point where their content is published, many of them have no plan for how that content is to be governed. Who owns it internally? How often does it get reviewed? How well is it performing? Could it get you in trouble with your industry regulators?
We often see businesses whose poor quality web content has barely been touched since the last redesign. CLD does things differently. We partner with our clients to build long-lasting content that is only loosely coupled to its medium of presentation. This allows for fast, frequent, incremental site redesigns, as well as the ability to syndicate content through multiple channels or web properties without the need for separate publishing systems or duplicate content.
Many of our clients have multi-site setups, where the same content is displayed in different contexts. Or multi-lingual websites, where each site shares the same design but the content is translated. All managed from a single easy-to-use interface.
We believe that small, excellently-connected, modular systems, that perform dedicated jobs well provide more resilience and flexibility than behemoth 'do-everything' systems.
We're always looking for technology that supports this philosophy, and over the years we have become fond of ExpressionEngine and Craft CMS, as they both provide the necessary level of flexibility and extensibility that our clients deserve. We have worked with large (and very expensive) "enterprise" level content management systems, and increasingly find that the benefits seldom outweigh the prohibitive fees, lengthy implementations, expensive consultants, and inevitable vendor lock-in.