Through seamless collaboration between our expert in-house web developers, UX designers, and digital marketers, we help companies verbally and visually communicate their value through persuasive website experiences.
How we do it
There are a myriad of factors that contribute to the persuasiveness of a website, but often, they can be boiled down to just two things:
Who will be using your site? (demographics)
And why are they using it? (their goals)
Design for trust
Every website we build is unique, on-brand, and tailored to your audience’s goals. Our UX designers have an appreciation for functional design and understand how this affects digital performance. We work hard to strip out the unnecessary visual clutter, enabling us to consciously direct your visitors’ finite attention to the important messages and calls to action.
Driven by content
Successful website projects are driven by content. We help our clients plan the content strategy to prevent projects from being derailed by the inevitable delays caused by underestimating the time and effort required to produce great content. We’re Craft CMS partners and highly recommend using Craft for its flexibility, security, and ease of use.
Turn strangers into prospects
We’re HubSpot partners and champion the usage of HubSpot for our existing clients. The sophistication of HubSpot opens up a wide variety of possibilities for digital marketing: lead nurturing and automation, personalised content, lead scoring, email marketing, closed-loop reporting, MOFU (Middle of Funnel) offer creation, social scheduling, and campaign/channel ROI tracking.
Test, test, test
Attention is a scarce resource: every bit of information on your website will demand a certain amount, and channelling this attention in a way that works best for your audience will require an element of experimentation. We call this CRO (Conversion Rate Optimisation) and offer the service as part of our full-service retainer.
Our planning process
A thorough analysis of the target market should be at the foundation of any website project. We’ve developed a website planning phase that allows us to focus our designs according to the target market goals.
An understanding of what your market is searching for is essential. We use a number of tools to gain a thorough appreciation of your keyword landscape. This will help us map out the site’s information architecture, and will tell us which keywords to use for SEO and Paid Search.
You may already have user personas. If not, we can help you create them. This will give us insight into who buys from you, and what compels them to get in touch with you. We can then use this research to start mapping out user journeys within the website, so that all of your personas enjoy the best possible user experience.
It is essential to know what your competitors are doing, and to carry over any learnings from their successes (or failures). We can map your competitors out in a Competitive Quadrant, so you can see at a glance who is performing well in your sector - and why their website is so effective.
Our learnings from this initial research help us build the Information Architecture. This results in a site map, which categorises your pages in an easy-to-use manner for your site visitors. We’ll integrate our keyword findings so that search engines can easily see what you want to rank for, while users have no issues finding what they need, quickly.
With a sitemap and a clear information architecture, our UX Designers can build Wireframe Prototypes of your new website. These interactive prototypes will involve wireframing the main templates and functionality of the new site. Built in Marvel, the prototypes are clickable, giving you an idea of how users move across the site.
We recommend that your content audit should be both qualitative and quantitative. It should involve a detailed inventory of existing content assets, to enable a gap analysis against the proposed IA.
When we have completed the wireframes, we can build a full scope of work for the project. This gives you a full breakdown of the functionality required to deliver your website, and is the point at which we can give you an accurate cost for the project, rather than an estimate. This document will act as the full scope to which both parties agree.
Accreditations & Awards
Our work has been recognised in some of the best industry awards and we’re a Google partner agency.