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Digital Marketing

Design & Development

CLD Blog

Insights & Opinions

Your next customer won't type a keyword. They'll ask a question.

Digital Marketing

Your next customer won’t type a keyword. They’ll ask a question.

Most write-ups of Google’s latest announcement say the same thing: “Search is getting more conversational, so get ready.” True, but useless. Here’s what Google actually unveiled at Google Marketing Live on 20 May 2026 — and, more importantly, what your business should do about it before your competitors do.

June 2026 Steve Boyce

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