Once a ‘nice to have’, running your social media channels efficiently and effectively is now essential for every business.
To see great results and gain real traction, you need to spend time crafting content which is well-written, optimised for each individual channel - and above all, relevant to your target audience.
At CLD, we can support you with social media in four different ways:
1. Social media health check
Channels not performing as well as you’d hoped? Have a strong hunch that your competitors are doing it better? Or perhaps you just want an objective, data-driven view on how well you’re doing on social media? We can carry out a detailed, multi-channel assessment which will reveal what you’re getting right, and what needs improvement.
2. Community management
Successful community management can mean a boost to brand advocacy and help you nurture prospects into new customers. CLD can help you keep on top of answering (or fielding) incoming queries, actively engage with your customers in real time, or create useful content for sharing with your micro-communities.
3. Social media management
Managing social media - and managing it well, rightly requires time, effort and a lot of ‘fiddly’ detail. CLD can pick up your organisation’s accounts quickly and look after your social channels on a continuous basis. We’ll make sure that your account following grows, and that you’re driving more precious traffic back to your website so you can convert followers into customers.
4. Paid social advertising
Paid social is one of the fastest growing areas of digital marketing. Some of our B2B clients have seen fantastic results on LinkedIn with Sponsored InMail and Sponsored Content for the white paper, free demo/trial and ‘top of funnel’ lead generation campaigns which CLD have devised and managed for them.
How are we different?
We’ve got content creators in-house who have years of experience in managing company profiles and social communities. Our experts have managed accounts for financial services, retail, business services, fintech, arts and venues and not for profit organisations.
Our social media services are generally linked to wider strategies, please visit our pricing page to find out more about our full-service retainers.