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Digital Marketing

Content Marketing

We put aside any received wisdom about what content your prospective customers are going to engage with. It's a data-led approach to content marketing that helps you understand your audience, speak their language, and interact with them in places they tend to go.

Our approach is to use data to formulate our approach to your content marketing. This helps us understand your audience, speak their language, and interact with them wherever they go.

Our content marketing campaigns include:

  • Brainstorming
  • Keyword research
  • Social analysis
  • Data harvesting
  • Data analysis
  • Interviewing influencers
  • Creating content portfolio
  • Developing campaign imagery
  • Infographics
  • Outreach
  • Link building
  • Guest blogging
  • White papers
  • Email marketing
  • Social advertising
  • Organic optimisation
  • Analysis and reporting

It’s a blend of creativity and strategy that aims to find the right people, in the right frame of mind, in the right place, at the right time.

Research

The first element is to find an idea that will generate the results you’re looking for. It may be leads, it may be eyeballs – it may even be backlinks.

We then need to develop that idea by researching it thoroughly. We have access to many data sources such as Statista, which helps us develop a narrative that is fact-based and unique to your business.

We know that often, the true value of your content lies in your internal knowledge. We will work on extracting this information, and we’ll reach out to influencers in your sphere to help develop the content further.

Content

Once we’ve crafted a message and a narrative, we need to decide what types of content are going to work with your audience. We wrote a White Paper for Integrity Business Connections that has resulted in hundreds of downloads, in order to connect with marketers. We wrote a business report for Storage Giant in order to connect with Welsh opinion leaders.

Our copywriters will then craft the words, while our designers will craft the imagery to bring your campaign to life. The essential thing to remember is that your content.

Promotion

The hard work really starts when we promote your content. We have decades of combined experience in promoting content – through organic or paid search, e-mail marketing, social media… or even picking up the phone and talking to people.

You could call it Digital PR. It’s highly effective. We’ll find the people who can spread your message, we’ll find the synergies, and we’ll talk to them.

What have we learned from the campaign? It’s never as simple as “20 backlinks” or “50 leads”, it’s more than that. What business intelligence can we derive from the campaign? How did people engage with your message?

We’ll produce a thorough in-depth report on how the campaign performed and what results you obtained.

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Get Directions

All great projects start with a conversation