CLD Blog

Con­tent

It’s not what you do, it’s what your cus­tomers want (a short guide to web content)

I found this inter­est­ing — talk­ing to a client today, he men­tioned a com­pa­ny he works with that had done some key­word research. They dis­cov­ered one of their top terms was not some­thing they do — it was some­thing their cus­tomers need­ed. So, it was­n’t ​“com­mu­ni­ca­tions tech­nol­o­gy” or ​“esca­la­tion tool”, it was ​“fire brigade notifications”.