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Autoscribe Infomatics

Transforming a website into a critical sales tool

The Autoscribe website consistently generates the majority of their new business leads, elevating it to a critical sales tool—a transformation we're proud to have played a key part in. It wasn't always that way! Read more about how we helped them get there.

A decade-long partnership to help establish Autoscribe as a globally recognised LIMS software provider


At the time of writing, we’ve been working with Autoscribe for nearly a decade, diving into all sorts of marketing projects. But the core focus has always been online search visibility and website performance.

When we started working with Autoscribe, the website was only generating a handful of enquiries and the majority of the sales efforts were outbound. Opening their eyes to the growth potential via SEO and PPC was a real game changer which led to host of new opportunities.

An updated corporate identity and a sharpened proposition was the first project back in 2014
The software product had a new look too, to distinguish it from the company brand


As we watched their site climb up the ranks, it became pretty clear which keywords were delivering the leads. So, we kept our eyes on the prize, making sure those terms retained top 5 positions.

Our game plan? Just give the people what they want – the lowdown on LIMS solutions, all laid out in easy-to-digest blogs, case studies, guides, webinars, you name it. With so many different use cases and fields to cater to, we had plenty of ways to slice and dice the content to keep things fresh and relevant.


With so many big client wins the search strategy was clearly a success, leading to an inevitable expansion into other territories. When we turned our hand to the rankings in Australia, New Zealand and America it led to regional offices being established in those territories.

Not too long ago, Autoscribe were acquired by Xybion, which was a dream come true for the owners read about it here. Being part of that journey and watching them grow into something this huge has been amazing. We’re very happy to have played a part — it’s one of the highlights of our agency’s story.

“CLD has worked with us as an extension of our marketing team, strengthening our brand presence, replacing and optimising our website and providing regular analytical skills and creative support. The bottom line is our top keyword ranking has gone from a low of 24th to 3rd position currently. In the last year alone, visitors to our website have grown by 63% (month-to-month), providing us with new leads and recognition of our product within our niche industry.”

Tim Daniels - Marketing Director

Launch website