Heathbrook
A strong, durable rebrand for a workwear company
In order to maximise the success of a digital strategy, we advised that the first step was to reposition the company and redesign their identity.
We worked through a number of brand sessions with the directors in order to define their company values, positioning statement, strap-line and elevator pitch.
We did this alongside competitor research to ensure we found a unique proposition for them.
We then commissioned a photoshoot in order to provide proprietary images for the website and social channels and redesigned the corporate identity and brand guidelines. The photoshoot was carefully planned and meticulously styled, resulting in a range of fantastic new proprietary shots to support the brand.
The new narrative, identity and imagery were recorded in the brand guidelines, which would then be used to steer the new website, marketing collateral and social media posts.
We changed the strap-line from ‘We make it easy’ to ‘Get ready for work’, which was seen to work on different levels and felt more relevant. We also introduced a tone of voice for the brand which made the copy friendlier and easier to read.
