Nvidia
Developing a pipeline of healthcare leads for NVIDIA
Transforming lives, transforming healthcare – an NVIDIA campaign
Background
NVIDIA is well-known for its consumer graphics cards, but the company is growing significantly in the enterprise sector, most notably through healthcare. As AI starts to power diagnosis, NVIDIA is leading the way in powering the technology behind diagnosis.
Our goals
We were given the objective of achieving a specified target number of white paper downloads and webinar signups, specifically from practitioners, clinicians, research scientists and data scientists in the healthcare industry.
Services
Consultancy, audience research, paid social & Google Ads management, analytics & reporting
Our Approach
We carried out extensive audience research and chose to promote the white paper through Facebook, LinkedIn and Google Search & Display. We promoted the webinar primarily through LinkedIn InMail using both a bespoke landing page and LinkedIn’s Lead Generation Forms.
To keep the message appropriate for each audience, we used small micro-niches of between 500 and 2,000 people.
Results
The campaign results demonstrated a hunger for more information about AI in healthcare, we exceeded the white paper download KPI by 300% and the webinar KPIs by 100%. We worked with NVIDIA to support them with other healthcare campaigns and other sectors.