Park Sports website redesign - for London’s iconic Royal Parks
The new Park Sports website was created to improve accessibility to quality, affordable sporting facilities in London’s iconic Royal parks. Eight different sports, six different venues, coaching, leagues, lessons and more.
From park to pixel. How we created the gateway to nature’s playground
Background
We had the exciting opportunity to work with Park Sports, caretakers of several iconic Royal Parks in London, including Regents Park, Hyde Park, and Greenwich Park. Transitioning from their previous identity, Will to Win, they were set for a rebrand and eager to unveil their new name and image through a dynamic website.
How we helped
After an in-depth analysis, exploring everything from courses and coaching options to camps and facilities, we meticulously crafted the site structure. We organised it in a way that lets you choose by sport or venue - whatever suits your fancy!
We focused on making the site visually appealing and exceptionally user-friendly. It’s designed to be accessible to all, lightning-fast to load, and so easy to navigate that it feels like a walk in the park!
Design and development
We built the website with Craft CMS, giving us the freedom to neatly structure all the different types of content. This made managing the site super easy and enjoyable for the Park Sports team.
CLD worked with us to deliver a brand new mobile responsive website. They continue to provide technical support, website maintenance and continual development. In the last year alone, website visitors grew by 137% (YTD), providing us with new leads to promote our growing coaching programme and pay & play facilities across London.
Luke - Marketing Coordinator