Animas, part of the Johnson & Johnson Family of Diabetes Companies, engaged CLD to rejuvenate their online presence in Europe. They requested new websites for the UK, Germany and the Netherlands, specifically for people with diabetes and carers. Additionally, we built a fourth site to serve as a 'hub' for their worldwide distribution network. All websites had to meet strict compliance regulations within the medical device sector.
Research led user experience
We worked with a Healthcare Market Research company to learn the user behaviours and language used when talking about type 1 diabetes. This research led to a more meaningful information architecture and guided the journey for users at different stages of awareness of insulin pumps.
We built the UK site first, and adapted it for the other regions. To do this, we used the multi-site capabilities of our chosen content management system. This enabled the Animas marketing teams across Europe to share content, images and downloads across the four sites.
Security first approach
The build is highly secure; we undertook a risk assessment with the hosting company, and all environments were penetration-tested. To help improve user engagement the site was enhanced with the use of animation; page transitions are smoothly animated rather than just reloaded, and individual elements are transitioned with user interactions. Multi-layered caching and pre-loading also ensures that the sites are very fast.
We reviewed all existing content and created new content to target users at different stages of awareness. This included a content hub around the main 'Insulin Pump' page and a new 'Living with Type 1 Diabetes' section. Our copywriters worked alongside the various teams at Johnson & Johnson to define the content approval processes, from internal review through to copy, medical, legal and trademark review.
“We were highly satisfied with the work CLD provided. The website look and feel is fantastic and we receive very positive feedback. Steven and his team are highly professional with a can do attitude and quick response times. The work atmosphere was always friendly, supportive and very open."
Brand Manager – Animas UK and Ireland
Reduction in bounce rate
(from 64% to 51%)
Increase in pages per visit
(from 1.96 to 3.25)
Increase in session duration
(from 01:36 to 03:04)
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