When you’re working in the business it’s sometimes very hard to step back and see the bigger picture. It’s also easy to assume that you’re not doing anything differently from your competitors; our branding workshops are designed to remedy these familiar problems.
Your customers don’t just buy what you do, they make a decision based on how you make them feel. By listening to them and from understanding your business we start to build your brand message and a value proposition to engage them.
We follow this up with creative that's proven to stand the test of time. As part of that we produce brand guidelines. We design them to inspire creative direction rather than restrict it. They're a baseline that sets the tone of voice in copy and through visual assets, if followed correctly they form the basis for all future comms.
- Naming and strapline
- Business descriptor and value proposition
- Brand guidelines