Information architecture is a science and it's not unique to websites. You can find it wherever people need to find information or objects. It's essentially all about:
- Organising content or objects
- Describing them clearly
- Providing ways for people to get to them
We take an evidence-led approach to creating information architecture for your users. This involves many of our in-house skills, including keyword analysis, analytics insights and UX design. With the right keywords, the right structure, and the right layout, we can help you convert prospects into customers more easily.