A user persona should help us understand what motivates your audience - what keeps them up at night, what drives them to do more and do better. It should help us understand where they go, what they read and what they think.
That detailed understanding, in the form of user personas, gives us the focus to speak in customer language and engage your most valuable customers and prospects in a conversation that actually means something to them.
The result? Better messaging, better content, and greater engagement with your brand.